21st Marketing Workshop
- 1. Welcome and chair renewal
- 2. Host Presentation NORID
- 3. Tour de Table of Registry updates
- Coffee break
- 3. Continuation of the Tour the Table of Registry updates
4. Marketing & Communication activities within the CENTR world
4.1. A Digital Journey in France (Matthieu Credou, Afnic)
4.2. How to successfully communicate a policy change (Juhani Juselius, Anne Lappalainen, Ficora)
4.3. Personal B2C marketing & .cat summer campaign (Beatriz Guzmán, Fundació puntCAT)
4.4. Content, tools and co-operations: Marketing News from Latvia (Dana Ludviga and Kristiana Muze-Feldberga NIC.LV)
4.5. The latest promotional activities for .jp (Yuichi Yokoi, JPRS)
4.6. The DNA marketing Committee – Scope, Roles and Opportunities (Michiel Henneke, SIDN)
5. The CENTR Souvenir Desk
an interactive showdown – bring your favourite goodie from your ccTLD and tell the story behind!
6. Market intelligence and research
6.1. The CENTR Market study – summary of existing market research (David Fowler, CIRA)
only for members who contributed research!
- End of Day 1
Continuation: Market intelligence and research
6.2. Do we need joint CENTR research? Discussion (David Fowler, CIRA)
6.3. Market share in depth: the Netherlands case study (Michiel Henneke, SIDN)
6.4. Tips to Help Registrars Communicate with SMBs (Colin Costello, VeriSign)
6.5. From research to forecast: How R&D can support marketers (Alex Mayrhofer, nic.at, Chair CENTR R&D working group)
- Coffee break
7. The Development of the Internet and the Future of the Domain Business
7.1. The fast changing environment in our industry – leadership insights (Hilde Thunem, NORID)
7.2. Guest presentation: Facebook wants to become your only Internet Ingeborg Volan, editor of the dominating newspaper in the mid Norway region and a digital and social media specialist in Norway
7.3. The relevance of Websites and Domain Names in the age of Social Media (Daniela Medda, EURid)
8. Wrap-up action session including
Discussion on: Sharing is caring!
Hosts and dates for the next meetings
- End of Day 2
Direct flights to Trondheim are operated
from Copenhagen, Oslo, Split and Stockholm by SAS
from Belgrade, Berlin, Dublin, Dubrovnik, Helsinki, Krakow, London Gatwick, Paris, Prague, Riga, Rome, Tallinn, Tel Aviv, Vienna, Vilnius, Warsaw and Zagreb by Norwegian Airlines
from Madrid by Iberia
from Amsterdam by KLM, Air France, Delta Airlines, Aeroflot Russian Airlines and Alitalia.
Most connecting flights go via Oslo.
Radisson Blu Royal Garden hotel
Single rooms at NOK 1075 per night, breakfast, high speed WiFi and taxes included.
Room reservations can be made by using this link. To benefit from the preferential room rates, please book your room before 30 September. Please note that a few rooms have been reserved for the weekend as well.
Wednesday 12 October 2016
Norid kindly invites all participants to the meeting to an informal dinner at Baklandet Skydsstation at 19.00. Baklandet Skydsstation is a very charming café located in the Bakklandet area at Øvre Bakklandet 33 https://goo.gl/maps/jE5a3 , which is one of the oldest parts of the city. The café was named Best Café of the Year by National Geographic in 2012. Delicious homemade food and all rights for drinking!
We meet in the lobby of the hotel at 18.30 from where we'll walk through the oldest parts of the town to the restaurant.
Thursday 13 October 2016
All participants are invited to a guided tour in the city center (about one hour duration). After the tour we will have dinner at 19.30 at Astrum Grill & Raw bar a sky restaurant on the top of the newest hotel in Trondheim, close to the fjord line.
Meeting point for this social event will be in the lobby of the hotel at 18.00.