On 2-3 February, the CENTR Marketing Working Group met in Leuven for its 22nd workshop, kindly hosted by DNS Belgium.
The workshop covered a wide range of topics, with market trends and new marketing initiatives taking centre stage. 35 participants from 22 registries shared on how they dealt with the changing domain name market: awareness campaigns, market studies on Internet use and SME digitalisation, new corporate identities, diversification, connecting with sales channels, budget challenges, restructuring and media outreach.
Participants to the workshop also received a training on presentation skills, discussed crisis communication plans, and considered plans to conduct a pan-European market research. CENTR wishes to warmly thank all contributors and our host for a wonderful meeting in Belgium.
The workshop's agenda, list of participants, documents, slides and meeting report can be viewed on the event page (members only).
